Honesty has always been considered to be one of the traditional virtues of China. 2500 years ago, Confucius stated that honesty is the most valuable aspect for a man of honor. In nowadays, honesty, as one of the basic business principles, gets more and more important. The reason for honesty to get great attention of all social circles and governments is that in market economy, some enterprises never show any respect to the state’s laws, and even cheat their consumers with every possible immoral method, which is what we really oppose.
With the globalization and internationalization of economy, the core of market competition has changed from traditional products to brands; while the competition of brands is the competition of an enterprise’s credit standing and service in nature. A private enterprise must take honesty as the basic policy so that it can stand firmly in the fierce market competition and develop quickly. The fact for Evergrande to win a good reputation of honesty has a close relation with its policy of Creating a Brand with Quality and Achieving a Successful Business on Honesty. Honesty is Evergrande’s basic policy to pursue achievements.
First of all, honesty should be represented by the quality of its products. Evergrande always considers the problem of quality to be one of priority. High quality counts a lot for Evergrande Splendor to get a wonderful welcome in the market. In quality management, Evergrande introduced the system of ISO9001, and set down a complete system of standards for outstanding building’s design, construction and services after specified operation so as to make it better than others in the industry.
Secondly, the honest management must be subject to laws and principles.  Han Feizhi said, “legal system is the highest form of honesty.” Honesty will be damaged if a corporation disobeys law and principles. Evergrande Group gets land through attending the auction according to market tenets, strictly executes the removal policy, implements the construction process in accordance with correlated law and principles, and finally sells the products with a serious observance to the country’s policy. It never promises anything untrue. It is safe to say that honesty runs through every procedure of a real estate’s development. We spare no efforts to create a great credit and capital environment for real estate market, and return the financial loan sufficiently and timely; we know that promise must be kept and indeed realized; therefore we get the confidence from people. In addition, we were positive to turn in taxes with a high respect to the country’s law and principles, and rank among Class A enterprises in the province with a total amount up to 1.49 billion.
Honesty has marked our company’s culture, the after-service for products, and the property management. We trained our employees to be honest at work, and meanwhile to obey laws and principles in operation, so to enhance their sense on honesty, law and quality; consequently, a promising environment characterized with honesty as the basic policy and to keep is honorable, to obey law is honorable and to disobey is dishonorable. We have been continuously named for many years as a unit of complying with contracts and keeping promises and Class A Tax Payer