The strategic decision is critical in the development of modern enterprises, and is an issue of top priority that every corporate leader must study and think about. The key of development for an enterprise lies in two major strategic decisions: one is the operation strategy of the enterprise, and the other is the strategic orientation of the sustainable development of the enterprise, i.e. the development strategy.

This year, the Group has been developing rapidly. Based on the current situations and targets of the Group, we have made two major strategic decisions: to adopt the important strategic decision of nationwide expansion in terms of operation, and to launch the grand Three Major Campaigns within the Group, i.e. Provide top-quality products and rebuild the brand, Rebuild the image of Evergrade with credit, and Carry forward the culture and enhance the teams.

The Three Major Campaigns is an important strategic decision made by the Group based on its historical experience and scientific prediction of the development. Confronted with the completely new situations and tasks, all managers and staff must fully understand the urgency and importance of launching the Three Major Campaigns in an all-round, in-depth and long-lasting way. Speeding up the development of Three Major Campaigns in depth and breadth will also become the No. 1 Driving Force for the group to take another important step forward.